Do you want to address your target group in an effective way? Product Content Management will be essential. Today we see that still a great number of companies are spending a lot of time and money to maintain different systems and resources. Inefficient, error prone and inconsistent!
Isn´t so that, in the end, you also want to manage and enrich your product related information at one central spot, integrated with your systems (like your back office) and at an easy way?
Able to publish at any moment into all your available channels, online and offline, target group segmented and the right and current information in the desired language and currency! Desk®Product is the right tool for this job.
Desk®Product can be configured to you needs. Extended in functionality and connected (plug & play) to the other modules of the Desk® platform. This creates an always suitable solution for your organization. MultimediaBrains anticipates constantly to the needs of her Desk® users, market trends and new publication channels. And if your organization is growing? Then the Desk® solution is able to grow with you.
Take advantage of the possibilities of Desk®Product:
- Manage all product related data in one source.
- Integration with back-office systems based on our Desk®Service Bus module.
- Enrich basic data with commercial text.
- Possibility to enrich product information with ‘user generated content’ such as product reviews and user tips.
- Scalable and configurable to the needed functionality.
- Domain technology, label product information to brand, country, language, media, period and target group.
- Workflow and comments, streamlining processes better and optimizing cooperation.
- Standardization and validation of product information, contentset.
- Intelligent (re)use of product descriptions and basic data for multiple channels, brands and target groups.
- Automatically notification of customizing reused data, so cooperation becomes real cooperation.
- QR code generation and managing, the link between offline to online.
- Flexibility in configuration of data fixation (self defining and maintaining the product description) and reuse of data.
- User friendly
- And of course all web based.