T-Systems

 

T-systems is a well-known German company that offers various ICT solutions to other companies all over the world. Their B2C counterpart is T-Mobile whilst T-systems focuses on the B2B market. They currently serve over 16.000 different companies.

 

Key challenge
“Because of its huge size and the fact that they deal with different companies all over the world it is important to T-systems to be able to adapt their brochures to the appropriate (target) clients. This means that ‘standard’ brochures have to be easily converted for different branches and published in several different languages.”

 

Key solution
MultimediaBrains implemented Desk® CVi that enables T-systems to produce standard brochures which can simply be changed to area-specific needs. This ensures that all marketing communications are in the appropriate style and language. All the communication resources that are needed to make these brochures are easily accessible and manageable in one system.

 

Key advantage
Again, the advantages in this situation are quite obvious. A lot of time and costs are saved as T-systems does not have to redesign an existing leaflet or brochure every time they needed some small changes. Instead they are able to make a standard design which could be filled in according to the needs of the particular market. They can rely on their communication resources which are organized in one system.